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The governing body of football in Europe, the UEFA has announced a partnership renewal with the Dutch beer brand, Heineken. Following the renewal, Heineken will continue to be the official sponsor of the UEFA Champions League, until the end of the 2024-27 club competition cycle. 𝗖𝗵𝗲𝗲𝗿𝘀 𝘁𝗼 𝗮𝗹𝗹 𝗳𝗮𝗻𝘀 🍻

UEFA Champions League and Heineken, a pairing as iconic as football and beer, continue their long-standing alliance. The European football governing body announced the extension of its partnership with the Dutch brewer for the 2024-27 club competition cycle.

UEFA has announced today that it has renewed its long-standing UEFA Champions League partnership with Heineken until the end of the 2024-27 club competition cycle.

Heaptalk, Jakarta — Heineken presents Meet the UEFA Champion League Trophy & Legends in Indonesia to offer football fans an unforgettable experience through interaction with the iconic trophy.